"Heroes have stopped talking to the villains they target," writes Dr Ridge. "Sure, they may stop to throw out a quip here, a bon mot there, but it's all superficial and tied into the violent urges that many superpowered entities are victim to. No longer do heroes attempt to discuss with a law breaker the motivations behind their illegal actions, get them into counselling, or even give them a couple of bucks to help them get by. They lead with their fists, plasma beams or laser guided rockets when a kind word would be much more effective."
Dr Ridge does excuse the actions of heroes against the Rikti, who he describes as "godless invaders from some depraved dimension" but not against this dimension's natives. "Heroes must learn to control their aggression. If they feel the need to vent their anger, they should go down to the Paragon City tip and vapourise a few fridges or something similar. They should go for a long walk (that doesn't include a hazard zone!), take a ride on the monorail, read a book, take a cold shower - anything to take their mind off violence. The must break their addiction to aggression."
Hero teams have criticised Dr Ridge's book on the grounds that it is biased and based on pop psychology principles. Perfidy, leader of Vigilantes Inc., didn't hold back when asked his opinion on Beating Up the Bad Guys:.... "It is the worst junk I have ever read. The author takes a couple of isolated incidents and over zealous heroes and turns it into a trend, then wraps it in new-age touchy-feely bologna. It is so amateur it's just not funny. The guy is a hack. I mean, his main case study was Yankee Daring. That should tell you how 'representative' this book is!"
Dr Ridge has attributed much of the negative feedback as "understandable, given their nihilistic life orientations" but believes that they can turn their life around "if only they would read my book". Dr Friedus Ridge will be appearing at the Geneva Hotel over the next month to conduct seminars and for book signings.