Martha Dux was one of the citizens who managed to acquire large quantities of All-Natural Potato Chips, which use Klatunium as a key flavour additive. "I managed to buy 85 packets down at the store before they took them off the shelves and then I won an eBay auction and got two entire boxes," she says. "I did it for my son, Tommy. We've enrolled him in all the superhero classes we could - Advanced Combative Gymnastics, Ultra-Technology for Beginners, Being a Dark Detective - but we're hoping this could give him the extra edge."
Mrs Dux said she was ensuring her son's future earning potential through these actions. "Being a sports or movie star is nice," she says, "But the real money is to be made in superheroing. You've got sponsorships, reward money, grants... and then there's the loot you can get off the bad guys when you beat them up! Crey pays good money for Rikti doodads!"
Other parents the Beholder spoke to shared similar views. "It's hard to give your kids the right skills to succeed in this fast-paced world. Having 36 jars of Klatunium-rich Fried Green Tomato Salsa just gives you a bit more leeway," says David Hart, father of three girls.
Child nutrionalist Dr Cindi Brummer is warning parents about the dangers of relying on Klatunium to give their children superpowers. "We really don't know what Klatunium does over the long-term. Sure, it appears to give superpowers in the short-term, but we don't know what the long-term effects will be. Plus you really have to eat a lot of substances containing Klatunium before it works which can be unhealthy, and then there are the random powers it seems to provide. We just don't know how safe this substance is. It would probably be safer to expose your child to gamma radiation than to a lot of Klatunium."
"I'm not worried about the effects," says Mrs Dux. "It was passed by the Food and Safety Committee before release, which makes it safe. Plus it tastes great! I'm planning on feeding Tommy only two packets of the potato chips per day until his powers kick in, then one packet a day after that. We're really hoping for kinetic control, enhanced strength and lots of invulnerability - that would make for a great hero!"